Facebook and Instagram Ads are the perfect way to start growing your audience and reaching new customers! But the ad platform can be difficult to navigate (and you can waste ad dollars) if you don’t know what you’re doing. Here are five unknown reasons why Facebook Ads don’t work for small businesses.

#5. You don’t have the Facebook Pixel installed
The Facebook pixel is a super powerful analytics tool that every Facebook advertiser should have activated. It allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. …

One of the biggest mistakes that I’ve seen business owners and entrepreneurs make in my 15 years in the marketing industry is that there is SO much confusion about how to define very basic business terms and having a clear understanding as to how they function and work together. Marketing and branding are very different yet, for any business to thrive, they need to work together cohesively and harmoniously. Here are a few important ways that marketing and branding are different.

What is branding?

Branding is the expression of the essential truth or value of an organization, product, or service. It is the…

Have you ever looked at your outdated logo or website and thought “I need to rebrand!”?

If this is you, you’re NOT the only one. Many businesses lack the know-how surrounding branding and what exactly it is and isn’t. So, before you go blowing up your business from top to bottom, let’s clear a few (really important) things up.

Your brand belongs to your customers.

Yes, you read that right. Your brand is a living, breathing entity molded by the consumers who experience it at every point in their buyer journey. …

Fact: Messenger marketing is one of the most underutilized marketing platforms.

Facebook Messenger has 1.3 billion users. Yes, billion. Yet only 1% of businesses and brands use this communications platform. Why? There’s still a lack of education amongst marketers and business regarding chatbot functionality and messenger marketing best practices. Last summer, I wanted some real knowledge about this innovative platform and completed a 10 hour messenger marketing course. It was SO eye-opening and I learned some ah-mazing things about messenger marketing and everything that goes along with it. …

I’ll cut to the chase. Email marketing might be in trouble.

Why? Email recipients are stressed AF with the number of annoying emails per day, clogging up their inbox. Declining open rates mean declining click through rates, mean that brand messages aren’t being received. See this Facebook post from one of my friends:

When we hear the word “creativity,” we often think of something that’s used everyday by the more whimsical professions such as designers, artists, writers and marketers. But the fact of the matter is, all professions can utilize creativity in their careers no matter what the industry. Here are four ways that you can be creative in your job.

#1. Discovering New Solutions To a Problem

Problem-solving requires a good dose of creativity. If you’re trying to figure out a pesky problem? You think through it again and again and then, BAM! You figure it out. …

Must-Do #1: Breathe

You’ve just received shocking or unexpected news and your mind is reeling. Just breathe. I know it sounds so simple but when you’ve experienced this kind of trauma, you need to decompress. Try this five-minute guided breathing exercise:

Must-Do #2: Prepare for a Wave of Emotions

Over the next days, weeks and months, you’re going to feel more uncomfortable, anxious, and scared and than you ever have been before. You’re going to feel fine one minute and burst into tears the next. You may wake up with anxiety or panic that subsides throughout the day or feel a strong sense of hope. No day will be the…

Let’s be honest. Getting a resume polished and perfected can seem like brain surgery. What do you include? How long should it be? There’s no room for error when it comes to your resume, as it’s the tool that will ultimately land you an interview. According to UndercoverRecruiter.com, recruiters spend an average of 3.14 minutes reading a candidate’s resume and they have generally made up their mind within the first minute.

So, it goes without saying, you need to put your best foot forward, now more than ever.

After reviewing countless resumes in my corporate life, here are the top…

All too often we hear story after story about professionals in career distress. They’re stressed out, overworked, underpaid or underemployed. Their narrative of toxic workplaces and unemployment is becoming commonplace. Stressed-out workers are scrapped for time and those who are suffering from job loss are spending their time looking for work. The thought of taking on anything else, much less a silly hobby, is just not in the cards.

How would I know? I was one of them.

In 2013, I signed up for an 8-week watercolor class at a local art supply store after becoming pretty uninspired by my…

I wanted to dedicate today’s Monday’ Motivational in honor of Martin Luther King Day. This quote that Dr. King gave is a testament to our struggles, no matter how big or small they may be, and the importance of moving forward no matter what. Dr. King endured more setbacks and struggles than many of us can hardly even fathom. Though he courageously pushed forward, all in the name of civil rights and equality.

What struggles or challenges will you push through this week?

Here’s to moving forward,

Originally published at www.meganmwagner.com.

Megan Wagner

Marketing & Branding Coach ✨ I help businesses reboot their brand from start to finish so they can increase brand loyalty & repeat sales. 💰

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